comScore recently released their 2012 Mobile Future in Focus report where they looked at what happened in the world of Mobile and Connected Devices in 2011 and what it means for 2012.
Some of the key highlights from the report included:
- Nearly 42 percent of all U.S. mobile subscribers now use smartphones, along with 44.0 percent of mobile users across the EU5 (comprised of France, Germany, Italy, Spain, and the UK).
- In 2011, both the U.S. and EU5 saw the growth in mobile app use exceed the growth in mobile browser use, leading to both markets seeing the same percentage of their mobile audience use both apps and browsers to access mobile media.
- More than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011, illustrating the emergence of savvy smartphone shoppers who bring online shopping behaviors in-store
- 64.2 million U.S. smartphone users and 48.4 million EU5 smartphone users accessed social networking sites or blogs on their mobile devices at least once in December 2011, with more than half of these mobile social networking users accessing social media almost every day
If you interested in the latest mobile stats and insights then the report is well worth reading.
You can download a full copy of the report by visiting: http://www.comscore.com/2012MobileFutureinFocus