Mobile analytics company Flurry have updated their research monitoring the landscape of mobile web and mobile app usage in the US, last conducted in June.
Using data from comScore and Alexa, Flurry’s June resarch found that people were using mobile apps for 81 minutes per day, compared with the mobile web, which was used for 74 minutes a day.
As of December 2011, the research now shows that people are using mobile applications a lot more, with mobile app usage increasing to 94 minutes per day, whilst mobile web usage has dropped slightly, at 72 minutes a day.
Flurry reported that approximately 40 billion apps have been downloaded from the Android market and iTunes Store since both launched. This is a huge growth market as smartphone usage and the use of mobile applications have become part of everyday life for most people.
Flurry also noted a decline in the time users spend on Facebook’s mobile site. The June figures stood at 33 minutes of use per day, compared with December, reported as under 24 minutes. The social network is certainly not short of users, instead the data more likely shows that more users are taking to using their Facebook mobile applications instead of the mobile website.
Whilst Flurry’s research appears to try and pitch mobile app use against mobile web use, it is not an easy comparison. The two will always be used in conjunction with one another and from a business perspective it should never be a choice between having a mobile website or a mobile application; the only real decisions are how and when you should implement these in line with your business goals.
The US report goes on to look at mobile application usage per category, the findings of which can be seen below:
Posted on January 13, 2012 by topbananas
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