Data recently released in the US has seen Android claim the top spot for American market share in October/November 2011. Android’s share of the market rests at 47%, despite this being a slight drop from Q3, when the company were holding around 60% of the US market.
The data, which has been released by research firm NPD, shows iOS market share has increased from 26% in the third quarter of 2011, to 43% by October and November. This increase is in line with Apple’s release of the iPhone 4S towards the end of 2011. Their decision to lower the price of their older models will have also impacted on the market share data seen for the end of the year.
The figures reflect the market we have seen developing throughout the year and NPD believe it has confirmed that iOS and Android have turned the competition into a “two-horse race”.
Smartphone sales across the board have continued to impress, and the figures from October and November show that two out of every three handsets bought in Oct/Nov were smartphones. This figure has increased considerably since Q4 of 2010; up a massive 50%.
Samsung have reported record profits in the US for Q4, with over 35 million smartphones sold, up from 27.9 million in Q3.
Google are also enjoying continued high sales of their Android devices. Google’s Andy Rubin tweeted that in December Android activations soared, with the company now experiencing over 700,000 Android phone activations per day.
Posted on January 11, 2012 by topbananas
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