Android’s dominance in the American smartphone market continues, as latest comScore data has revealed that Google’s Android OS currently holds a 43.7% share of the US market.
Figures released for the 3 month average period ending August 2011 showed that Android has increased its share of the market by 5.6 percentage points since May 2011.
Apple is seen to have had minimal growth in the period analysed, increasing its share by a mere 0.7%. This is still just enough however, to hold on to second place in the rankings, having a modest 27.3% of the overall share.
| Top Smartphone Platforms 3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| May-11 | Aug-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 38.1% | 43.7% | 5.6 | |
| Apple | 26.6% | 27.3% | 0.7 |
| RIM | 24.7% | 19.7% | -5.0 |
| Microsoft | 5.8% | 5.7% | -0.1 |
| Symbian | 2.1% | 1.8% | -0.3 |
Nokia’s decision to abandon its Symbian OS has continued to impact on its share of the market, with the figures highlighting a decline of -0.3 percentage points, giving them a 1.8% claim to the smartphone space.
Both RIM and Microsoft joined Symbian in having declining market shares in the period analysed. Ranking third and fourth respectively, RIM holds a 19.7 % share to Microsoft’s minimal 5.7%.
Another highlight from comScore’s data was for device manufacturer Samsung, as they came out top in the OEM statistics, holding a 25.3% stake in the US device market.
For more of comScore’s findings, click here.
Posted on October 13, 2011 by topbananas
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