Friday Smartphone Stats: Nielson and comScore Share New Data

Posted on October 8, 2010 by

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Android and Apple Logos

New Market Share Data from Nielson Released for US

According to the latest report from The Nielson Company in the US, Android has been named as the most popular operating system among smartphone buyers in the last six months.

The breakdown is as follows:

  • 32% of new smartphone owners chose a phone with Android OS.
  • 26% of new smartphone owners chose a phone with BlackBerry’s RIM OS.
  • 25% of new smartphone owners chose a phone with iPhone OS


Nielson also released OS market share data in their August figures which had RIM remaining at the top with 31%.

The figures, which include a full month of sales figures for the iPhone 4, had Apple with 28% market share and Android with 19%, but with Android maintaining its clear upward growth rate.

comScore Data puts Android on Top

comScore’s latest figures for the smartphone market were released this week measuring smartphone usage from May- August.

55.7 million people in the US owned smartphones during the three months ennding in August, which is an increase of 14% from the May period.

The statistics show that RIM is the most popular platform, having a 37.6% share of US smartphone subscribers.

Apple maintain their strong position with 24.2% share of the market.

When looking at the percentage point changes, all of the smartphone platforms are slightly down compared with May’s figures, except for Android. This includes Microsoft with a 10.8% share, down 2.4 percentage points. Microsoft have yet to release their killer product, Windows Phone 7 which launches this month, on October 11th.

Android continue to produce stable, positive figures, and have a market share of 19.6%, with an increase of 6.6 percentage points.

Android’s success in market share statistics of late can certainly be attributed to the widely available range of devices that run the Android OS.

Android’s continued growth both in the US and the UK have ensured that phone manufacturer HTC have reported a healthy growth in profits; $360 million in Q3. Via Engadget.

The stability of Apple and the continued growth of Android continues to solidify their importance within the smartphone market. Recruiters looking to implement their mobile strategy should seriously consider a strategy that includes both operating systems, to ensure considerable market reach. Windows Phone 7 is certainly one to watch for the future, as the devices are hotly tipped to make an impact on the market upon their release in October.