New research from the Mobile Marketing Association has discovered that mobile marketing budgets for companies may be set to rise by as much as 124% for the remainder of 2010 through to 2011.
This would put allocation to mobile as a marketing channel at about 4% of overall marketing budgets, the MMA suggests.
The big question that remains for many marketers is whether they should invest in a mobile app, a mobile website, or perhaps both.
The current market is pretty fragmented, and is likely to stay that way for a good while yet, however main competitors in the space are emerging, there’s no doubt. Google’s Android platform is becoming an increasingly popular alternative to the iPhone, while BlackBerry’s latest offering to the smartphone space, the BlackBerry Torch is being heralded as RIM’s ‘iPhone Killer‘
Whether you focus your attentions on your m.site or on the app side of things, what remains key is that the early adopters will ultimately see the most benefits. Those who wait until 2014 to implement their mobile strategy may find themselves arriving just too late to the party to have any fun…
August 21st, 2010 → 8:51 pm
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