When people discuss Mobile; the rate it is growing, app usage on devices, mobile Internet browsing usage on devices, handset uptake etc; the stats from the US come back thick and fast. There are some seriously interesting pieces of research out there that will blow your mind in terms of the alarming rate of progression for Mobile.
Those championing mobile have plenty to go at when convincing others; Googling iPhone statistics for example, will bring back plenty of fodder to encourage anyone considering Mobile Recruiting that this is a huge market.
That’s all very well and good, but what about the UK? What is the UK phone market like? Is the usage similar? Are the devices growing in the same way? It’s easy for people to discount all the fantastic American stats, because they may not apply to the UK market.
Though I wouldn’t be so sure…
From our research and our monitoring of the markets here in the UK and across the pond, we are certainly seeing a mirroring effect in the statistics. An example of this can be seen when looking at the Android growth. American statistics have seen a recent upsurge in market share of Android Handsets, and here in the UK, we have stats to match.
UK Android Statistics
- In April 2010, sales of mobile phones on the Android platform in the UK have increased fourfold.
- Android’s market share of handset sales has grown from 1.6% to 6.7% from the end of March to the end of April and continues to increase.
- In the smartphone market, Android accounts for 37.6% of the total mobile handset market, and 63.9% of the contract market.
You can check out the full research here.
The US might have a lot of interesting statistics on mobile, but so do we- so trust the hype, mobile is big; even in the UK!