Over the last few weeks I have spoken to many people about mobile recruiting strategy. I believe we still have a number of marketing managers who don’t believe that Mobile Internet is popular or mainstream. I have one thing to say to anyone with that view – WAKE UP!
Not only has Mobile Internet arrived, it is growing – rapidly. Today there is an estimated 10m UK Mobile Internet users.
If you look globally there are about 23% of the world population online. Currently over 70% of new Internet subscriptions are Mobile Internet subscription. (although this include mobile broadband USB sticks)
If you don’t have a Mobile strategy you need one.
Your Mobile Recruiting strategy should see you supporting a Mobile optimsed website. Then you should be focusing on native Mobile Apps. The first App should be an Iphone App.
Why is an iPhone app important – because iPhone users actually use the features on the phone. Your brand along with job seeking keywords are being searched in AppStore / iTunes by the 60m+ iPhone users. There are great examples of presence in AppStore dramtically increasing mobile site usage, sometimes by more than 200%. You should be getting business on the back of Apples huge marketing spend promoting the catch line “There’s an App for that”.
Start thinking Mobile.
If anyone has queries just drop me a line or Tweet me @topbananas
Keith Robinson
March 30, 2010
Dave great post and for me a very simple message:
FORGET SOCIAL DO MOBILE FIRST.
This is the future it is a platform and always build on the platform first – get your site on a mobile app, get in the appstore and only then look at the “new toys”.
Long term yes social but mobile now.
Go for it.
topbananas
March 30, 2010
Keith,
Thanks for the comment. I feel Mobile is critical. The early adopters will build strong strategic and awareness benifits similar to the early job boards in 1993-95.
I do think that mobile can go hand in hand with Social. Mobile and social will develop a wonderful relationship. If you think about it social is already dependent on Mobile! 28 million people use Facebook app regularly!!
Felix Wetzel
March 30, 2010
Dave,
That’s an absolutely fabulous video blog! It highlights just how much we need the mobile internet and how much we rely on it. Superb.
Felix
topbananas
March 30, 2010
Felix,
Thanks for your supportive words! And again for a great night at the football.
Mobile is growing, our web consumption is migrating to everywhere and anywhere.
Online recruitment = Mobile Recruitment
Speak soon
Andy Headworth
March 31, 2010
Brilliant video Dave,
So simple and yet so effective at making the point of how we have all become so reliant on our mobiles.
PS: Buy an iPhone portable battery charger!!
topbananas
March 31, 2010
Thanks, maybe I should just use a blackberry I hear they have battery life worth talking of!? (never:) )
ilicco
April 1, 2010
Hi Dave… a couple of points
1) it is more like 16m people (see http://www.clickz.com/3636425 and the comscore GSMA data)
2) did you take video footage inside a premiership ground? be careful you dont get shown a red card – i believe that violates your ticket’s terms of use
(especially as it is not for personal use only)
3) only focus on an iphone app if you believe, or can prove, that your target audience has an iphone
4) blackberrys have stunningly good battery life, my Bold 9700 is on 2 days use and counting – my nokia e72 about the same – nexus1 lasts a whole day but my iphone just lasts till about 1pm – maybe i just use them all too much!
having said that – i am right behind you with the statement “start thinking mobile”
cheers
ilicco
topbananas
April 1, 2010
ilicco,
Thanks for you comments.
Thank you for the stats correction – it was only 30 days ago that I saw stats saying 10m http://www.mediaweek.co.uk/news/987341/Mobile-internet-competing-print-media-consumption/ I am guessing these were inaccurate – surely not 60% growth!
As a mobile recruiting technology supplier we are releasing iPhone, Android, Blackberry and WinMob7.
My iphone batter lasts 2-3 days if I was not emailing, tweeting, browsing the web, linkedIn-ing, Blogging etc from my phone! I am hoping 4G has a better power solution – perhaps solar charging since Apple aquired a Solar Power business.
I look forwards to chatting next week over breakfast.