Steve Jobs announced at the Apple conference yesterday some incredible figures that we should just take a second to absorb, because they are nothing short of impressive. Jobs stated that 120 million iOS devices have shipped since 2007, when the iPhone was first launched. iOS devices included in the figures are iPhones, iPod touches and iPads.… [Read more…]
On the 19th-20th October at London’s Vinopolis, Mobile App World 2010 will be taking place. This event is a must for anyone interested in the mobile marketplace, giving you the chance to learn about the latest developments in the industry, see successful case studies, panel debates and have the opportunity to network with global leaders… [Read more…]
Microsoft could pay as much as half a billion dollars to assist the launch of Window Phone 7, marking Microsoft’s big return to the smartphone market later this year. Jonathan Goldberg, an analyst from Deutsche Bank has estimated in an article on Techcrunch that marketing alone for the launch will likely see the company spending… [Read more…]
Research2Guidance have released a report into the global application market for the first half of 2010. They found that mobile application downloads have reached 3.8 billion in the first half of 2010, compared with 3.1 billion for the whole of 2009. Application market revenue within the US increased to $2.2 billion within the first 6… [Read more…]
YouTube’s new, enhanced mobile site is now available to users in the UK, a month after it launched in the US. Mobile users can expect a much faster service on mobile devices that are fully compatible with HTML5, such as the Apple iPhone or Android devices. Google have aimed to enhance the mobile experience so… [Read more…]
Ad network Chitika has released new figures indicating that users of the Android OS clicked on ads 81% more often than iPhone users. Chitika examined click rates across their ad network, their sample based on 1,365,776 impressions. Click through rates for the iPhone came in at 0.65% compared with Android’s click rate of 1.19% While… [Read more…]
According to an article by The Guardian today, Apple will not be partaking in O2′s new scheme to rank mobile phones based on the ‘greenness’ of mobile handsets, which has launched today. In a partnership with the Forum for the Future, the scheme gives mobile phones a ranking from 1-5 based on how environmentally friendly… [Read more…]
In the first of our job app review series, I have taken to roaming the app stores to see what job seeking gems can be found. Our good friends at Thirty Three produced LV’s Job Search App, but will it stand up to our stringent testing and what do genuine job seekers think of the… [Read more…]
RIM have unveiled a new, updated version of the BlackBerry App World, the imaginatively titled, BlackBerry App World 2.0; which was made available to users on Friday. The new App World has a few significant updates which includes new pricing structures for apps. Where previously paid for BlackBerry Apps would cost you a hefty $2.99,… [Read more…]
New research from the Mobile Marketing Association has discovered that mobile marketing budgets for companies may be set to rise by as much as 124% for the remainder of 2010 through to 2011. This would put allocation to mobile as a marketing channel at about 4% of overall marketing budgets, the MMA suggests. The big… [Read more…]
September 2, 2010
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